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MEF MY LIFE: Read The Face-Saving Email from their New Chair That Just Made Matters So Much Worse For Them

So as everyone knows Mobile Ecosystem Forum disrespectfully (disgustingly?) kicked Puja off a panel on International Woman’s Day in the most dismissive way possible.

This lead to protests and, it seemed, it lead to change at MEF.

Indeed just last week, MEF announced new board members, and a new chair–seemingly in direct response to the protest. And in LinkedIn posts just last week global board members were liking a comment suggesting Troutman Amin join MEF and Puja be considered as a board member:

This all looked very positive to me and we’ve all moved on.

BIG WIN FOR TROUTMAN AMIN AS MEF ADDS WOMEN BOARD MEMBERS: MEF’s Leadership Change and Installation of New Board Members Satisfies the Czar

But apparently, MEF was just planning a sneak attack.

Received word today that new Chair Robert Gerstmann–the very same dude who was liking posts inviting us to become members of MEF just last week–apparently just sent around a very odd face-saving email to his new followers. Here it is:

Dear Members,

It is a pleasure reaching out to you in my new role of chair of the Mobile Ecosystem Forum.

It is unfortunate that the topic of my first message is about the news of a group of people smearing the name of MEF for what it seems the purpose of gaining visibility within our community. The MEF Board took time to evaluate the recent defamatory statements on social media directed towards MEF and our CEO Dario Betti by this small group of people, and we would like to assure all members that the comments were factually incorrect in addition to being malicious.

Let me reassure you about the following:

Over this time, the MEF team has decided not to engage online with this group of people as this would have given the defamers more visibility. We would also encourage the MEF members to take the same course of action.

These events show how MEF has grown over the last few years. While these attacks were unwanted and uncalled for, our organisation becoming a target probably confirms that MEF has become more influential and grown to be truly part of the foundation of our industry. 

Our association is behaving in an ethical and upstanding way. And we will continue to do so.

I would have hoped that my first email to you as chairman would have been on a more joyous topic, but we don’t always get to choose.

Best Regards

Robert Gerstmann

Chair, Mobile Ecosystem Forum

What. In. The. World.

Dario can you explain this please?

The bolded part in particularly is wild. These people are plainly living in an alternate reality. I guess we’ll release the emails so folks can see for themselves.

And you’ll DEFINITELY want a copy of Deserve to Win magazine’s April edition.

One last thing– be careful who you’re calling a defamer Robert. Those chickens can come home to roost very quickly. Luckily for you, I’m a nice guy.

More soon.

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