So this is the webinar that lead to so many of you being left out today. Hundreds of you were left out when the webinar completely sold out and people couldn’t get in.
But we decided to make it totally free and available on our YouTube channel as a result, so enjoy!
The FCC just issued a brand new revocation ruling under the TCPA that will change the way businesses needed to think about calling practices and honor consumer consent. In fact the changes are so important they may lead to entirely new positions being created in large enterprises to oversee and coordinate contact strategy across business lines and functions. This is brand new never before seen stuff!
But given what the FCC has done this sort of coordination will now be essential. Organizations will need to identify calling practices likely to lead to revocation requests and deprioritize those–especially where other mission-critical outreach may be impacted.
Our incredible panel–including former in-house attorneys from loanDepot and Lending Tree as well as the CEO of Drips– dive into these issues fearlessly and expose the tough decisions businesses will need to face come April, 2025.
And there is a clear interplay between the revocation rules and the FCC’s new lead generation rules that needs to be understood and explored– because we have a door closing/window opening situation here.
I love the portion of the discussion when the panelists discuss “closing out” communication threads with consumers to avoid needless revocations– “stop opt outs before they start” as AC put it.
And Puja’s idea of preventing the need for clarification messages by handy craftsmanship on the optout prompt is critical stuff.
These are the sorts of insights you are only going to get from Troutman Amin, LLP lawyers and as YOUR company explores the new rule you really need to watch this webinar and then give us a call to chat through issues.
I had a room full of wide eyes today in Dallas at the Transunion Financial Services seminar event I attended– people were incredibly anxious about the impact of the new rule. But like anything else it can be managed with thought and planning. And we’re here to help!
Thanks to all who attended today and MORE THANKS to all of you who tried to attend but were locked out. Really sorry about that.
Enjoy!