DEEP DIVE: FTC Hits Insurance Lead Generators with $145MM in Penalty– And there are Two Major Lessons Here

So last week TCPAWorld.com broke the news the FTC had hammered two insurance lead generators with a $145MM penalty ($100MM against Assurance IQ and $45MM against Media Alpha) for alleged fraud in connection with lead gen in the insurance vertical. WHOA! MASSIVE $140 MILLION JUDGMENT AGAINST ASSURANCE IQ: FTC Slams Assurance IQ for Misleading Health … Continue reading DEEP DIVE: FTC Hits Insurance Lead Generators with $145MM in Penalty– And there are Two Major Lessons Here