Law Conference of Champions V ticket prices as I type: $559.00 (and rising!)
As TCPA risk surrounding SMS usage drops, the TCPA risk associated with using AI Voice outreach is skyrocketing.
Plaintiff’s lawyers– especially the Wolf– are on the hunt for companies using outbound Ai to replace live agents– and if you’re not doing it the right way it can be INSANELY costly.
For instance, one company used AiRudder for just NINE DAYS and ended up spending 7 figures in order to resolve the case (even though it involved less than 1,000 people)!
I mean, just an insanely bad settlement obviously. But that’s just what Altrua (and its #biglaw counsel) has elected to do for some reason. And it really highlights the risk of using GenAi for outbound.
In Finley v. Altrua, the parties have settled a class of just 900 AI call recipients for $1.1MM.
The class definition (cleaned up) is as follows:
All persons who Crown Administrators sent messages using AiRudder on behalf of Altrua during a nine day period!
The plaintiff’s lawyer was the Wolf (no surprise) and the guys at Straus Borelli.
For anyone using AI voice for outbound you NEED to take notice here. The price tag on getting this wrong is insanely high.
And as you can tell this settlement arose out of something that is essentially a test run by a vendor. If you plan to deploy an outbound AI voice strategy at scale you MUST do it right. Reach out to Troutman Amin, LLP for a PRO review before you get yourself into potentially massive hot water.
Also speaking of AI, have you seen Deserve to Win Podcast Ep. 56 with Stan Pavlovsky, the return of Queenie and EPIC AI visualizations?
Check it out right now.
Chat soon!