This just happened.
What in the backward talking madness is this?
Lead generation is illegal? Since when FTC? And… why FTC?
The FTC’s linkedin account MUST have been hacked, because there’s no way the agency would formally announce–without any NPRM, rulemaking or court determination–that lead generation is illegal.
That’s just… not true.
And saying it on Linkedin doesn’t make it true. I have heard of legislating through enforcement, but legislating through social media I mean… come on.
There’s a cold irony to the FTC making false statements that mislead consumers online, but I will leave that alone for a second.
Anyway, I need to digest this. But for everyone out there in TCPAWorld, this is just a wild development and one we will certainly discuss at the webinars next week.
All the more reason to attend. (Also if you’re at ASE next week you might want to have them shutdown the show for an hour and tune in. The FTC LITERALLY just declared your business illegal on LinkedIn. So this is pretty important.)