FIFTH DAY OF CZARMAS– Public Notice Comment Period is NOW OPEN For Small Business To Weigh in On Recent FCC Lead Gen Ruling!!!!!

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So started the year with a bang yesterday at Lead Generation World.

Rocked the Troutman Amin, LLP stage to a PACKED house.

How busy was it? Well sure folks were spilling out into aisles on all sides, but the fact that over 800 folks have watched this tiny clip of the presentation on YouTube tells you a lot:

Follow this YouTube channel already!

Absolutely burned the place to the ground. Folks could not stop talking about it and I spent HOURS answering questions afterward.

All free of charge, of course.

Love to HELP people.

Others out there only love to help THEMSELVES–like IMC (the mostly-unknown insurance marketing coalition–but you will be seeing their name in print alot more soon) and their unilateral (non-collaborative) decision to file a petition challenging the FCC lead generation order WITHOUT checking with me, R.E.A.C.H. or any of the GOOD ACTORS in the industry.

Tells you everything you need to know.

I’ll deal with them later…

For now, R.E.A.C.H. is voting on Friday to determine out approach here, but either way we will DEFINITELY be supporting the efforts of small business to weigh in on the impact of the FCC’s big one-to-one ruling in the hopes the Commission might soften it to some degree.

And that brings us to the fifth day of Czarmas!

On the fifth day of Czarmas my true love gave to me… a chance to weigh in and save your business!

And the Czar (along with Gayla Huber) really did bring this gift to you.

As a reminder the comment period on the NPRM leading up to the FCC’s lead generation ruling closed last March. But in an answered prayer–literally–the FCC responded favorably to the efforts of R.E.A.C.H. to extent the deadline for implementation of the new rule and to re-open the comment period to let small business weigh in!!!

The NEW deadline–never to be moved or extended–is February 1, 2024!!!

So you have about three weeks to get those comments together.

R.E.A.C.H. will be establishing a command center to help assist and coordinate small business efforts to provide their comments–would be GREAT if others in the industry would do the same. (CODE: REQUEST FOR COLLABORATION) We’ll see if anyone but R.E.A.C.H. does anything here.

As a reminder the FCC is seeking comment on:

…We seek comment on whether and how the Commission can further minimize any potential economic impact on small businesses in complying with our one-to-one consent requirement for prior express written consent under the TCPA.  Are there ways to further clarify or refine this requirement to further minimize any compliance costs?  What impact would such refinements have on consumers?  Are there further outreach efforts or other ways the Commission can assist small businesses in complying with our one-to-one consent rule?

Have an answer to this question? Weigh in!!!

Contact jenniffer@troutmanamin.com for more information.

Love you all!

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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