BOOM!: INDUSTRY OFFICIALLY HAS NEW STANDARDS AS R.E.A.C.H. BOARD UNANIMOUSLY ADOPTS R.E.A.C.H. STANDARDS V. 2.0!!!

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So the future starts today.

The board of Responsible Enterprises Against Consumer Harrasment (R.E.A.C.H.) just officially adopted R.E.A.C.H. Standards V. 2.0–a set of standards designed to assure lead generators respect consumer privacy to an extent greater than mandated by law. The goal is to assure a healthy ecosystem where businesses can exist and thrive while consumer privacy is respected and robocalls are NEVER made to a consumer without consent.

The standards accomplish everything consumers would want, including:

  • Requiring crystal clear disclosures anytime a webform submission might result in a robocall;
  • Limiting the number of times a consumer’s data can be sold and the number of calls they might receive;
  • Requiring clear identification of callers the consumer will hear from, the subject matter of those calls, and the timeframes those calls will last;
  • Banning the use of pre-recorded or artificial voice calls as the first outreach for calls made in reliance on third-party leads;
  • Requiring fraud detection, third-party witness software and the use of the reassigned numbers database; and (maybe most importantly)
  • Banning the practice of selling consumer leads to the highest bidder– from now on website operators have to use an objective rationale for connecting a good or service provider with a consumer.

All of this was done VOLUNTARILY by the great businesses that are members of R.E.A.C.H. in an effort to restore trust and confidence and allow folks to answer their phones again!

A complete copy of the standards will shortly be available on the REACH website (reachmbc.com) and you can request a copy from me or Jenniffer@troutmanamin.com

Really a big day and I hope everyone will say a few words of thanks to the standards committee members and the board for their efforts here.

Chat soon!

 

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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