CZAR TO DELIVER CRITICAL TEXT/SMS MARKETING UPDATE FOR ENTERPRISE: Webinar of the Year?

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2025 has started with a TCPA bang for companies using SMS messaging to communicate with their customers.

Circle K, 7-Eleven, Vintage Stock and now Albertson’s have all faced litigation over their text club process and it is clear large-scale retailers and enterprise have a hole in their compliance game when it comes to SMS and text message marketing.

Join the Czar at 10 am pacific on Tuesday February 11, 2025 as we deep dive recent developments around SMS and text message marketing including:

  1. The recent demise of the one-to-one rule;
  2. The pitfalls of obtaining opt-in consent;
  3. Message content concerns;
  4. Why MMS with sound is a bad idea;
  5. Campaign registry issues, deliverability, and the new R.E.A.C.H. FCC petition;
  6. Common revocation glitches that lead to litigation; and
  7. The new DANGEROUS revocation rules coming into effect April 11, 2025.

Absolutely critical webinar and, per usual, it is totally free.

This is the FIRST time the Czar has done a pure SMS channel discussion and other firms that have tried have gotten a lot of things wrong– so if you use a text club of SMS marketing outreach you MUST attend this one.

This discussion will be geared more toward major retailers/insurers/finance companies (enterprise) but should also be helpful for smaller shops and lead gen. So come one, come all!

Register Now! 

(Use code: LAWWEBINAR2025)

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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