CRITICAL COMPLIANCE ALERT: TCPA Caller ID Rules Pose Massive Risk to Marketers

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Troutman Amin, LLP is putting out a critical compliance alert for all direct-to-consumer and business-to-business marketing and lead generation companies.

A court has recently determined all B2B, B2C and D2C marketers must display their full name–or the name of the seller– when contacting consumers, provided a carrier offers that service.

Additionally the caller must display the full phone number it is calling from.

Failure to comply carries penalties of up to $500-$1,500.00 per call.

A full one-sheeter breaking down this new rule is available here: Caller ID one pager

Printed copies will be available for those who swing by the Troutman Amin, LLP booth at LeadsCon today through Wednesday.

And you can still request a FREE copy of the Troutman Amin, LLP TCPA Annual Review (2025 ed.), presented by Contact Center Compliance.

WE DID IT!: WE UPDATED OUT 2025 TCPA ANNUAL REVIEW AND YOU SIMPLY MUST HAVE ONE RIGHT NOW!

Chat soon.

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

2 Comments

  1. Although the one-sheet is very informative, thank you, a couple Q’s are raised:

    Noting it doesn’t mention the specific case (cough, cough) that it’s based on; I’ll go out on a limb and venture it involves frequent TCPA World commenter Mr. Dobronski…

    “…allowing a plaintiff to sue for past Caller ID violations”
    So does this mean it’s retro? If so how far back?

    Reply
  2. Pingback: “Prepare for the Onslaught of 64.1601 Claims”: New Ruling Confirms Private Right of Action on Caller ID AND Extends Rule to SMS Messages – The National Law Review – CampaignSMS

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