ANOTHER DAY ANOTHER TCPA CLASS SETTLEMENT: Goldco Robotext Lawsuit Settles for $2MM And I Don’t Understand Why

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A federal court just granted approval to a TCPA class action settlement involving messages sent by GoldCo using the Call Loop text platform.

The Plaintiff claimed Gold Co had sent messages to himself and others on the DNC list after they asked for calls to stop.

GoldCo settled the case for $2MM. The settlement class was defined as:

All persons in the United States who, during the four years prior to the filing of this case (1) received more than one
text message from Defendant during any 12-month period; (2) which was transmitted by Defendant utilizing the Call Loop, Inc.,
texting software; (3) after requesting to not receive text messages from Defendant by responding with a ‘stop’ or ‘unsubscribe’
request; (4) whose number was listed on the National Do-Not-Call Registry when the messages were received; and (5) who
did not re-opt in to receive text messages prior to receipt of the text messages.”

There were apparently 19,280 class members meaning that GoldCo paid $103.73 per class member.

This is better than some recent settlements driven by #biglaw lawyers that don’t understand the TCPA, but it is still rather high.

Recall it is unclear whether the TCPA’s DNC rules even apply to SMS messages– so there’s no incentive to settle these cases at all right now.

Making matters worse, some courts have held DNC cases cannot be certified because of question regarding the residential usage of cell phone numbers by class members.

Plus the TCPA only awards “up to” $500.00 for such violations– not a guaranteed $500.00.

Last a party has a bone fide error defense that could wipe out the entire award, so long as they have a written DNC policy– if you don’t you NEED to get one!!!

Put it all together and you’ll see why Troutman Amin, LLP settles these cases for far less than other defense law firms (although past performance– no matter how consistent and awesome– is not a guarantee of future results.)

If you want all the latest tips and tricks on TCPA compliance be sure to request a copy of the 2026 Troutman Amin, LLP TCPA Annual Review, presented by Contact Center compliance!

FIRST DAY OF CZARMAS 2026: THE 2026 TROUTMAN AMIN, LLP TCPA ANNUAL REVIEW, Presented By Contact Center Compliance is now FREE for the Asking!!!!!!!!!!!

Also the case is Summerton v. Goldco Direct, 2026 WL 836962 (W.D. Wisc. March 26, 2026)

Chat soon!

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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