HERE’S LOOKING AT YOU QUINSTREET: Performance Marketing Giant Giant Known as Compliant Player Holds First Meetings with FCC on NPRM

So I don’t endorse any goods or services on TCPAWorld, but you don’t have to go far to find positive comments about QuinStreet as a lead seller.

They’ve been on top of the compliance game from the start and–while I assume they are not perfect–I rarely, if ever, have seen a case originating out of a QS lead. (Still not an endorsement… they might suck, but it doesn’t seem that way to me.)

Was really glad to see, therefore, that they are meeting with key members of the Commission’s staff to discuss the potential impact of this massive NPRM.

In an ex parte filed by their counsel yesterday, QuinStreet confirmed meetings with members of all four sitting Commissioners’ offices. Here is how the subject matter was relayed:

In each of these meetings, QuinStreet focused on the portion of the draft Notice of Proposed Rulemaking that proposes to amend the definition of “prior express written consent.”

QuinStreet noted that any approach to consent ultimately proposed and adopted by the Commission should continue to enable consumer choice and website site owner flexibility, including because many high-quality site owners are small- and medium-sized businesses. QuinStreet also noted that is supports the Commission’s initiative to reduce unwanted calls and texts, and it discussed the Federal Trade Commission’s previous work regarding performance marketing, which resulted in the issuance of a staff report titled “Follow the Lead,” available at https://www.ftc.gov/reports/follow-lead-workshop-staff-perspective.

Perfect pitch here guys.

Hopefully others will “follow the lead” of QuinStreet. (BTW- you guys joining REACH?)

Full letter here: Quinn Street Letter

Relatedly, PACE also submitted a letter to the Commission but did NOT address the Public Knowledge proposal. Not sure what’s up with that.

Pace letter here: PACE.03092023

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2 Comments

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