R.E.A.C.H. WEBSITE IS LIVE– AND THE CLOCK IS TICKING TO SAVE THE (LEAD GEN) WORLD

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So I’d like to cordially invite everyone to check out the NEW and AWESOME R.E.A.C.H. MBC website at reachmbc.com

Truthfully it is still a bit of a work in progress and we will have a bunch of awesome new features available ASAP.

Already though you can check out important information about the mission of Responsible Enterprises Against Consumer Harassment and learn about how YOU can help create a more sustainable performance marketing, lead generation and direct-to-consumer marketing environment.

Plus with plans on the way to push the carriers to greenlight R.E.A.C.H. member traffic and push for regulatory approval of R.E.A.C.H. standards, R.E.A.C.H. membership really stands apart as a TREMENDOUS value prop.

Be sure to check out the website and reach (pun) out for more information.

Big thanks to Angela from Tesico and Gayla from IntegriShield for putting this whole website thing together.

And remember– Monday May 8, 2023 is the deadline to submit comments on the FCC’s NPRM related to closing the “lead gen loophole.”

If you are a lead generation company, performance marketer, affiliate, publisher, or direct to consumer marketer you NEED to be weighing in here.

To learn more check out any (all) of these tremendous resources:

“DIRECTLY” DISPUTED: Why One Word in the FCC’s New NPRM May Shut Down the Entire Lead Generation Industry

Thanks friends. Chat soon.

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Published by Eric J. Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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