THE BOLD AND THE BEAUTIFUL: Phonexa Joins R.E.A.C.H. And The Industry’s Compliance Momentum is HOT!!!

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Just five years ago, nobody in lead gen was talking compliance. They were talking removing “friction” from funnels and racing toward the bottom in the darkest of patterns…

And now, everyone has the seen the light.

I am not blind to my role in all of this. I know I played gospeler to the heathen masses so well and so long. And the effect is real.

So too, of course, is the word of the regulators. And the one-to-one consent paradigm ordered by the FCC has snapped more spines into rigid adjustment than a world full of chiropractors.

And so we find ourselves, marching steadily toward a lead gen and direct-to-consumer marketing industry that is sustainable and healthy and consumer friendly. One that cares about privacy and infosec and CONSUMER PREFERENCES.

Oh it is a BEAUTIFUL thing indeed. And I am glad to have played more than a small part in this glorious transition from squirmy little larvae to glistening Monarch…

And in our latest benchmark achieved, we see the venerable Phonexa–a household name in every leadgen circle– joining Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) on Friday. Its glamorous (and talented and brilliant) CEO Lilit Davtyan set to join the board–and perhaps even executive leadership.

Phonexa joining R.E.A.C.H. is more than symbolic, of course, but it is also symbolic.

R.E.A.C.H. is all grown up, absorbing even the top tier of the leadgen infrastructure. It is the future of leadgen, as much as Phonexa and Ringba and all the other great players within its umbrella are.

Its a beautiful thing that WE are creating together now.

And that’s the way it has to be right?

Much love–and welcome Phonexa and Lilit to R.E.A.C.H.!!!

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Published by Eric J. Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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