MEET YOUR MAKERS: The Fifteen Companies/People That Will Set Standards for the Entire Lead Generation Industry

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The lead generation and performance marketing industries generate billions of dollars annually detecting consumer intent and connecting interested consumers with companies that need/want their services.

Until recently this industry has operated completely unchecked and beyond the detection of regulators.

The industry was out of control and we generating billions of unwanted calls.

I helped change all that.

Through the creation of Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) –the industry’s trade organization– we have gathered together the best and most compliant players in the industry–from lead sellers, to buyers, to vendors–to help assure a compliance-minded ecosystem with participants that exceed all applicable regulation in the pursuit of assuring consumer-privacy and contact preferences are respected.

The result?

Billions of robocalls have been stopped and consumer complaints about robocalls have plummeted.

And a healthier more sustainable lead generation industry focused on compliance has taken hold.

You’re welcome America.

But we’re not done yet. Not by a mile.

Next on the list is to publish R.E.A.C.H. standards V.2.0–a set of standards that will comply with the FCC’s new one-to-one rules and also bring critical commonsense reforms to the industry (like fraud detection and use of the reassigned numbers database.)

The comprehensive standards that will govern an entire industry will be out August 5, 2024 and these are the members of the R.E.A.C.H. standards committee that will bring them to you:

Eric Troutman, Troutman Amin

Gayla Huber, IntegriShield

Angela Cherrill, Tesico

Scott Thompson, Astoria Company

Lilit Davtyan, Phonexa

Steve Kaplan, Health Plan One

Peter Vitale, Encore Insurance

John Barbret, Americor

Richard Kahn, Anura Solutions

Gerry Christensen, Caller ID Reputation

Kevin Wagoner, Balboa Digital

Chris McInally, Contact Center Specialists

Greg Dobak, Blue Ink Digital

Drew Warmington, iLeads.com

Ben Farrar, Active Prospect

It is our hope that with these standards in hand the entire lead generation industry can get to work finalizing their one-to-one consent paradigms by mid-September to provide plenty of time to generate a compliant lead pipeline come January, 27, 2025.

I am hearing many buyers are already refusing to buy–or buying at a discount–leads that are not one-to-one compliant and that will only increase as we get closer to the deadline.

R.S.V.2.0 should provide the guiding light everyone is looking for. Be on the look out for the standards on August 5, 2024 and be sure to say THANK YOU to the folks listed above. They have made a big commitment to help see through critical change for the industry once and for all.

Chat soon.

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

2 Comments

  1. Any status updates on the “R.E.A.C.H. advisory board for consumer advocates”? It seems like an integral part of the organization, and would complete the circle so to speak 😉

    Per: https://tcpaworld.com/2022/11/16/calling-for-board-members-read-the-email-the-czar-just-sent-seeking-board-members-for-r-e-a-c-h-are-you-in/

    “Membership in R.E.A.C.H. will send a strong message to consumers, regulators and Plaintiff’s lawyers—many of whom will sit on a R.E.A.C.H. advisory board for consumer advocates—that the member  company takes consumer privacy seriously and is committed to stopping unwanted calls.”

    Reply

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