Well even the hoity toity folks over at Neiman Marcus have to deal with the FTSA.
It seems like hundreds of these cases have been brought against mostly-small mom-and-pop retailers trying to communicate with their clients. But it turns out the big boys aren’t exempt from being sued here, although I have to say the theory being asserted is really bad.
You all may remember a while back I commented on the dreadful theory that sending a text from a shortcode automatically violates the FTSA because you can’t call back on the number that sent the text.
Awful.
Well that’s the theory asserted against Neiman Marcus. They did nothing wrong–they just sent a text from a number you couldn’t call back on.
The case is filed in state court and given the standing rules in Florida right now I don’t think the case is going to last too long. And it is brought by these guys at Social Justice Law Collective who just won’t seem to give up these terrible cases.
Still its nice to see even the premium retailers have to fend off these dumb cases once in a while.
Complaint here: NM Complaint
With love.
For the interested, we’ll be breaking down the latest on state law mini-TCPA and data privacy issues at the MASSIVELY AWESOME Law Conference of Champions next month!!!
Check out the agenda here.
Chat soon.
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“They did nothing wrong.” Said every defense attorney ever. It’s cute, but false. 47 CFR 64.1601(e)(1) provides that “Any person or entity that engages in telemarketing, as defined in section 64.1200(f)(10) must transmit caller identification information” and that “caller identification information must include either CPN or ANI, and, when available by the telemarketer’s carrier, the name of the telemarketer…The telephone number so provided must permit any individual to make a do-not-call request during regular business hours.” Texts are including within the meaning of calls under 64.1200. Come on, Czar.
In defense of the Czar, he was referring to the Florida Telemarketing Sales Act, which uses the term “telephone number.” But, you are 100 percent correct about 47 CFR 64.1601(e). The trouble is, some courts say there IS a private right of action, and some courts say there is NOT a private right of action for violating 47 CFR 64.1601(e). The Czar, of course, will tell you there is NO private right of action for violating 47 CFR 64.1601(e), and thus many (read: around 90+ percent) of telemarketing calls utilize spoofed Caller ID information. Of course, the Czar, being the honest and ethical attorney that he is, would never counsel his clients to violate any law or regulation.
Hey, Czar, I was unaware that Wikipedia is considered a reliable source. I seem to recall that a couple of the Circuits and a number of District Courts deem Wikipedia to be of “questionable authority” and “unreliable”. Instead of relying upon Wikipedia, perhaps you should consider what the FCC says at 47 CFR 64.1600, and at 47 CFR Title 52 (Numbering). Put bluntly, not all telephone numbers are 10 digits. (Some obvious examples: 411, 611, 911, 988). I would think that the FCC is a far more reliable source and binding authority over Wikipedia.