NUMBER 1 WILL SHOCK YOU!: Here Are the Ten Most Read TCPAWorld Stories of 2024 So Far and Number 1 Makes No Sense (Or Does It?)

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So 2024 is half over.

Nuts right?

The older I get the faster the time passes–says everyone. Or perhaps we’re just growing nearer the event horizon of a black hole and time is actually passing faster. Or perhaps time does not exist at all and our perception of the unveiling of the collapse of potential outcomes is accelerating as the rules of the known universe are better understood and the End of history nears.

Whatever.

My point is 2024 has really flown by, but with the year half way behind us it is good to do a quick mid-year review and check in on all the biggest stories of the year. And there is no better barometer of the impact of the story than reads.

This year has been dominated by the FCC’s new one-to-one rule and the twists and turns around vicarious liability losses by major brands who are learning their franchise and independent contractor models will not save them from liability in TCPAWorld.

But I must say the number 1 best-read story of the year really surprised me.

So let’s get to the list and you can see it or yourself:

10. The FCC’s One-to-One Rule is Published and the Countdown Starts!

No surprise here. The 10th best read story of the year was the official announcement of the publication of the One-to-One rule and the establishment of January 26, 2025 as the date of compliance.

FINAL RULE PUBLISHED!: FCC One-to-One Ruling Hits Federal Registrar–And the Countdown to Implementation Is On!

9. The FCC Regulates AI Voice Calls for the First Time

The ninth best read story of the year so far was the FCC taking steps to regulate and outlaw AI voice calls without express consent under the TCPA. This made the TCPA the first–and so far only–federal law to directly limit the use of AI.

BREAKING NEWS: EFFECTIVE IMMEDIATELY THE USE OF AI IN A “ROBOCALL” IS ILLEGAL

8. The “Lead Gen Resources” Page Takes Off

So the 8th best read story of 2024 isn’t really a story–its a page. The incredible Lead Gen Resources page Troutman Amin, LLP complied on the TCPAWorld.com website has received thousands of views and has become a critical resource for folks hoping to comply with the rules and access dozens of critical resources all in one place.

LEAD GEN RESOURCES

7. First American Home Warranty Forced to Settle a TCPA Suit

People love reading stories about other people spending money on TCPA settlements. No idea why but it is definitely a thing. First American settled a TCPA suit earlier this year for a relatively-low few hundred thousand dollars and folks were very curious about it.

UNWELCOME: First American Home Warranty Corp. and FiveStrata, LLC to Pay $700k to Settle TCPA Claim for Alleged Unsolicited Calls

6. State Mini-TCPA Telemarketing Laws Continue to Spread

Continuing a theme from 2023, state-level telemarketing restrictions continue to pop up all across the country. Out sixth best read story was an overview of the phenomenon. NO surprise the state mini-TCPA discussion at the Law Conference of Champions is among the most anticipated sessions on July 15!

SOMEONE OR SHOULD I SAY SOME STATES HAVE BEEN BUSY: See who is passing new telemarketing bills and who is only at the introduction stage

5.  News That Allstate May Be Vicariously Liable for TCPA Violations by Independent Agents Shocks Readers

A massive number of people tuned in to read about Allstate’s recent troubles with the TCPA. Turns out hiring independent agents to sell your products is no protection from TCPA liability.

STUNNING VICARIOUS LIABILITY LOSS FOR ALLSTATE: Allstate Loses Summary Judgment and is Found to Have Willfully Violated TCPA Through Acts of Independent Agents–And the Entire Insurance Industry Is On Notice

4. Troutman Amin, LLP Breaks the Internet By Giving Away a Free Consent Disclosure Template to Comply with FCC’s New One-to-One Rule

What sort of law firm just GIVES AWAY critical free template to help companies comply with the law? Troutman Amin, LLP. We’ve never been about just making money–we’re about HELPING people to comply with the law (and also stopping unwanted robocalls.) And the best way to do both is to simplify complex orders from the FCC and provide free tools and tricks. And the Troutman Amin 15 is the best tool of all. Our Troutman Amin 15 is the fourth best-read story on TCPAWorld so far this year.

INTRODUCING THE TROUTMAN AMIN FIFTEEN!: A Completely FREE Template Consent Disclosure To Comply With the FCC’s NEW One-To-One Rule

3. Speaking of Free Guides–the Troutman Amin, LLP 2024 TCPA Annual Review (presented by Contact Center Compliance) is the Third Best Read Story of the Year so Far!!

Over 13,000 people have received their free copy of the single most comprehensive and useful (and FREE) guide to the TCPA and related laws out there. No surprise the story announcing its availability continues to rack up views. Have you requested YOUR copy??

SEVENTH DAY OF CZARMAS!: IT’S HERE IT’S HERE IT’S FINALLY HERE!!!!–2024 Troutman Amin, LLP TCPA Review, presented by Contact Center Compliance is AVAILABLE NOW (FREE!)

2. Keller Williams Facing Massive TCPA Trouble Again After Settling for $40MM Leads Readers Stunned

The second best-read story so far this year involves Keller Williams being trapped in a TCPA class action because of the actions of its franchisees. And while this story is similar to Allstate’s plight, it is even worse because of the massive 2023 TCPA Settlement KW agreed to worth ~$40MM!!!! No wonder folks want to now about this.

KELLER WILLIAMS IN TCPA TROUBLE AGAIN: Big Jurisdictional Loss Further Erodes Argument Real Estate Brokers Aren’t Responsible for Conduct of Agents

1. The Best Read Story of the Year So Far– Safe Select’s Founder Dan Greenwell Address One-to-One Compliance With Human Selection Dialing

So this was just stunning to me. A little note written by new REACH member and along-time TCPAWorld reader Dan Greenwell has gone on to be the best-read story of 2024. I guess from a certain perspective it makes sense, however. Compliance with the one-to-one rule is hard and use of a human selection system as an alternative route to compliance makes sense–especially for those who want to continue leveraging aged leads after January 26, 2025. So perhaps this isn’t as surprising as it seems.

A NOTE FROM DAN: Safe Select Founder Dan Greenwell Has a Few Thoughts on the One-to-One Ruling and I Guess this is a Thing Now

Well, that’s it folks. Hope you enjoyed the top 10 list and stick around for more great content.

BTW– TCPAWorld readership is up 40% from last year. So I know you all love the content. Give us some praise on social media if you get the chance and tell a friend about us.

Chat soon!

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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