BREAKING: Robocalls Were Down AGAIN In July, 2024 as Industry Trade Group R.E.A.C.H. Drives Critical Changes

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Through the work of Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) American consumers have enjoyed seven consecutive months of fewer robocalls as compared to last year.

YouMail’s Robocall Index confirms that Americans received early 200,000,000 fewer robocalls in July, 2024 than in July, 2023. This marks the seventh consecutive monthly drop and means Americans have now received roughly 2 billion fewer robocalls in 2023 than in 2024.

Despite this great work more work remains to be done says R.E.A.C.H. president Eric J. Troutman:

“We knew when we gathered good companies together and challenged everyone to look for a solution to the robocall epidemic we could come up with answers.” Troutman says of the ongoing drop in robocalls nationwide. “When companies agrees to treat consumers right it is an amazing thing. Still, there is a lot more work to be done.”

Troutman explained good companies can help the cause by agreeing to the R.E.A.C.H. standards assuring limited outreach and zero robocalls before a first contact with a consumer. Plus the standards call for clear and transparent disclosures and never sharing information without consumer consent.

“R.E.A.C.H. member companies hold themselves to the highest standards of consumer treatment and they enjoy loyal customer bases as a result.” Troutman says. “Treating consumers right is the best way to build a brand and avoiding unwanted contact only helps assure consumers are likely to stick with you year after year.”

R.E.A.C.H. is set to publish its latest standards (Version 2..0) in August, 2024 after working with the Federal Communications Commission (FCC) on a new set of rules to govern digital advertisers, lead generation companies and direct-to-consumer marketers.

 

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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