The Great K.C. Sherrif: The Incredible Gayla Huber Brings Her Keen Eye and Love For Compliance to Stop Unwanted Robocalls with R.E.A.C.H.

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This is the start of the feature article in this month’s Deserve to Win magazine with Integrishield’s Gayla Huber on the cover! OUT NOW!

Kansas City was home to some of the Old West’s greatest lawmen. Even the famous Wyatt Earp once lived in the dusty town that has grown to be one of the Midwest’s largest.

While the old time Sheriffs of black-and-white movies may now exist only in our imaginations, a new-type of lawwoman is making a major impact in the town.

Meet Gayla Huber.

You may have never heard of her, but she is one of the driving forces behind the most effective anti-robocalls outfit ever devised—and one of the greatest Sheriffs the internet has ever known.

Gayla serves as secretary for Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) but a better title would have been “Sherriff” given her uncompromising dedication to assuring internet webforms are compliant with the new R.E.A.C.H. standards to assure transparency to consumers.

R.E.A.C.H. is a trade organization of lead generators and direct-to-consumer marketers that is committed to stopping unwanted robocalls through tighter standards and more responsible business practices. The organization is credited for stopping billions of calls to date and looks to expand on that success with its new—and even tighter—standards V.2.0.

“Its so ironic that I was originally uncertain about admitting Gayla to the board given that she has ended up one of the most impactful members of the organization to date.” Says R.E.A.Ch. President Eric J. Troutman. “Gayla is extraordinarily motivated to keep things moving, set standards, and see them enforced. She’s exactly what our organization needed to win in the marketplace and keep winning over time.”

To Gayla, the mission of R.E.A.C.H. was a natural fit, and her role for the organization coincided both with her own unique family history, as well as with the principal focus of her company Integrishield.

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To read (and see) more be sure to subscribe to Deserve to Win magazine! And be sure to congratulate Gayla on her AMAZING feature and cover!!! The New K.C. Sherrif, Gayla Huber, can be reached at ghuber@integrishield.com

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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