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To me the answer is simple. Have the TCPA verbiage written at a 3rd grade level. Big block letters. Something along the lines of “once you check the box you are subjecting yourself to a lot of phone calls”. It is that simple. Because this article is correct in that the TCPA does confuse consumers. But really, it confuses attorneys, judges and more. How do we expect a consumer to understand what they’re consenting to. It’s buried in small print with hyperlinks. It is like making a sexy cigarette box and tucking the cancer warning in small print inside the box.
The court is debating what “express consent” is. Do you think a consumer that checks that box realizes what “express consent” is? And more.
It should all be thrown out. It’s a poorly worded law. Too open for interpretation. And it has not worked as the real goal – preventing consumer scams – is an all time high. The bad guys don’t respect it. And within months (if not already)won’t respect one to one. Dumb it all down – if you click this, you are going to get a lot of calls. Period. Don’t click it if you don’t want to.