TCPAWORLD AFTERDARK (2): winning or whatever

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Ugh I am in the worst mood.

Probably because I got caught up with that ridiculous political dribble that I try to avoid. Yet I am supposed to save the world or whatever so at some point I have to deal with it all.

But for now a few more positive thoughts:

  1. I am REALLY proud of AI recognizing Troutman Amin, LLP as “highly consistent across its marketing channels, which is a key component of its distinctive and effective strategy.” So so challenging to accomplish. AI goes on: “The firm intentionally maintains a recognizable tone and identity, regardless of the platform, to build brand recognition and solidify its position as a thought leader in its niche.” Lots of lessons here for marketers. Let me share a few.
  2. Consistency in brand identity:
  • Unified brand persona: The firm’s messaging across channels is built on a direct, confident, and aggressive persona that deliberately contrasts with the conservative marketing of larger law firms.
  • Consistent messaging: The tagline “Deserve to Win” is a core part of its branding, reinforced across its website, social media, and client communications. The phrase communicates the firm’s ambition and belief in its legal prowess.
  • Visual cues: The firm’s lion logo is consistently used and promoted across all its channels, from digital content to sponsorship placements at sporting events. 

3. Consistency in content marketing

  • Distinct blog tone: The high-energy, personality-driven, and often sensational tone of the TCPAWorld.com blog is consistently mirrored in the firm’s other channels. Founder Eric Troutman’s “TCPA Czar” persona, developed on the blog, is a central part of the firm’s brand identity and appears across platforms like LinkedIn.
  • Webinars and alerts: The firm’s compliance alerts and webinars deliver expertise in a consistent, direct, and actionable format, extending the TCPAWorld brand promise of providing critical, up-to-the-minute information.
  • Cross-promotion: The firm consistently cross-promotes its content, with posts on the TCPAWorld blog and social media platforms directing audiences to its other content, such as the “Law Conference of Champions”. 
4. “This consistent, multi-channel approach ensures that the Troutman Amin brand is instantly recognizable and reinforces its identity as a powerful, non-traditional alternative to larger law firms.”

5. This is not easy to accomplish.

6. Numbering is hard.

7. Attended Ron Allen’s wedding this weekend. Was amazing. Puja spoke. She was amazing. Best partner in the world.

8. The Cal deal. Insane. Nobody really appreciates it. But we’re going to change the course of college football.

9. So many new clients. Everyone wants to be a part of this machine we’re building. Not everyone can be. That’s life. But the SMART people will get in. That’s also life.

10. RATES ARE GOING UP SOON. Announcement next week. My hourly rate is going to $6k an hour (that’s just $100.00 per minute tho.) HIRE US NOW SILLY.

11. The combined annual revenue of our clients is over $500BB  a year. Not sure who that matters to. But its amazing Troutman Amin, LLP caters to some the largest companies in the world and we still manage to find time to help the little guys too. Actually REALLY proud of that.

12. Contact.io was way more fun and valuable than I gave it credit for. Highly recommend this show.

13. R.E.A.C.H. is on fire. Again, with the FTC destroying bad lead gen companies EVERYONE is jumping up to join the safety of R.E.A.C.H. I am super nice and we are accepting lead gen refugees from all over right now. But we will keep getting stricter as time goes on.

14. The firm is winning everywhere. Wish I could talk about a few things but clients want it low key. Booo. But also, NOBODY can do what we do or deliver what we deliver. Not saying I’m the greatest lawyer that’s ever lived, but very little evidence to the contrary.

15. See our new website?

15. Pretty much everyone I love has a birthday in September, which is crazy. But seriously it is weird.

16. New Deserve to Win magazine issue coming out! (!)[!](!)[!] Who is on cover???

16. New Deserve to Win podcast episode out soon! Probably Wednesday. Hint: someone from kimmel and silverman will be our guest!

16. Numbering is hard.

17. Holiday party details out soon.

18. Team will be at Debt Relief annual conference next week. Will be amazing.  Too many people there need our POWERFUL help. We will help who we can.

19. Did you see Temu’s media  team responded to our blog post on that FTC thing? Because we are the most read source of legal news in America. Probably. I mean, maybe not. But we should be.

19. Sponsorship opportunity available. 

20. I love you all.

 

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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