WOLF STRIKES AGAIN: Lead Generator Sued Personally in TCPA Class Action as Motion to Dismiss Fails

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The Wolf is always stalking just outside the door for lead generators.

Anthony Paronich has made a (very lucrative) career out of suing lead buyers in TCPA class actions. And occasionally, he will sue the lead generator directly– and even personally. While he never sues any of my clients personally, of course, he has explained in podcast interviews with me that he will do it when he thinks it will drive a superior outcome for his client.

Take the case of Weingrad v. Exact Care Pharmacy, 2025 WL 3563173 (E.D. Pa. Dec. 12, 2025).

There the Wolf amended the complaint after some initial discovery to add Conversion Finder and a guy named Jordan Soblick personally. Again– they weren’t originally sued. He actually took the time to add them!

Per the complaint: “Exact Care hired Conversion Finder and Jordan Soblick ‘to orchestrate an en masse telemarketing campaign that incentivized them to work up interested customer prescription deals that met Exact Care’s criteria….’ Id. ¶ 58. Plaintiff alleges that pursuant to this contractual agreement, Conversion Finder and Jordan Soblick placed telemarketing calls using the alias “Healthcare Benefits” on behalf of Exact Care to generate leads that were then transferred to Exact Care. Id. ¶ 56….  Plaintiff further argued that Conversion Finder is a fictitious name used by Jordan Soblick to conduct illegal telemarketing

Pretty straightforward allegations here.

But Jordan moved to dismiss arguing the complaint did not allege sufficient facts to connect him to the calls.

Umm… yeah, that’s not going to fly. The complaint literally alleged he made the calls!

As the court put it:

Plaintiff alleges that Exact Care hired Conversion Finder and Jordan Soblick to
perform telemarketing services on its behalf. The nature of the alleged contractual relationship between Exact Care, Conversion Finder, and Jordan Soblick gives rise to a plausible inference that Conversion Finder and Jordan Soblick may be connected to the allegedly illegal calls. Thus, Moving Defendants’ Motion to Dismiss for failure to state a claim is denied.

While the motion was a bit of a waste of time– it was never going to win– I don’t fault Defendants for trying. You have to some roadblocks up against the Wolf or he will tear you down fast.

As it is, however, Soblick looks to be in a world of hurt– but that’s how it is when you’re involved in lead generation. Hopefully he can prove consent and get out of this thing. But the Wolf is going to get his pound of flesh either way.

Speaking of Lead Gen, if want to talk to the “Best TCPA firm in the country” we will be at Lead Generation World in just a couple of weeks. See you in San Diego!

Chat soon!

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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