DROP: DESERVE TO WIN 41: Spartan CEO Joe De Sena Talks Winning, Losing and DEATH RACE with the Czar ahead of LCOC IV!

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“People are addicted to easy. And easy is the reason their life stays hard.”

-Spartan CEO Joe De Sena.

Couldn’t have said it better myself.

There’s a reason this guy is going to be keynoting Law Conference of Champions in just a few weeks.

But before we get there– Deserve to Win podcast episode 41 (featuring Joe!) is here and full of wholesome chaotic goodness.

Our guest this episode is the INCREDIBLE CEO of Spartan– Joe De Sena– and this guy knows a thing or two about deserving to win.

Again, Joe will be the keynote speaker at Law Conference of Champions IV May 4-6, 2026 in Irvine, but before he takes the big stage at the show he joined the DTW podcast crew for an amazing interview.

Joe talks about his childhood going from Queens to Ithica, NY when his mother brought Buddhist monks into his life– I’m serious.

After a stint on Wall Street Joe realized he just wasn’t healthy and decided to start the DEATH RACE– later rebranded as Spartan. 🙂

Through Spartan Joe has been able to transform tens of thousands of lives– including Puja’s!– through obstacle course races that push people to their limits (and beyond.) The structure and discipline it takes to complete a Spartan trifecta really builds more than physical strength and endurance– it builds the kind of character that changes lives for the better.

Joe opens up about how he almost lost everything following Covid– including the disastrous WSJ BK article prophesying the end of the Spartan brand. But Joe could not be defeated.

In one of the best come-back stories of all time Spartan is back and nearly 100% as strong from a revenue perspective.

Joe explains how he was able to navigate the INSANE shutdown of the entire world and keep his $100MM brand thriving.

Before we get there the team breaks down the biggest TCPA developments including:

  • Those AWFUL recent TCPA settlements and #biglaw firm Jones Day being hacked;
  • The mysterious time travelling case of Sapan v. Safeway, which will have you questioning whether time is linear;
  • That weird Red Robin two terms and conditions equals zero arbitration case; and
  • The INSANE rule that marketers have to pass CNAM information with SMS messages or face litigation (impossible).

Its all part of the 41st edition of Deserve to Win as we count down the days to LCOC IV!!!

Catch it right here right now:

Chat soon!

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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