TEXTS AND THE TCPA: LCOC IV Panelists To Break Down Shifting SMS Rules and Best Practices in Text Message Deep Dive

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SMS is among the most important–and valuable–channels available to a marketer.

But the rules around SMS messaging have been moving at lightning speed–and there are so many questions here.

When are SMS messages considered “calls” for DNC purposes?

When are SMS messages subject to the TCPA’s regulated technology provisions?

What special rules apply to MMS messages–especially those using sound or videos?

What state laws govern SMS messaging?

Is a “stop” request to an SMS sufficient to require you to stop phone calls?

Do you have to honor a free form stop request or can you require a consumer to say “stop”?

When do you have to identify yourself in an SMS message? Does it have to be in every message or just at the start? Do you have to pass caller ID information with your messages?

Can you message from different short or long codes? If so, on what basis?

How do you avoid out-of-time messaging?

Should you use MFA for text programs? If so, how?

What about AI empowered SMS?

These questions– and more–will be answered in less than three weeks when Troutman Amin, LLP’s Blake Landis leads a SUPER PANEL of SMS messaging legal experts at Law Conference of Champions IV.

First, you’ll hear from Cody DeCamp corporate counsel from SMS and marketing juggernaut Klaviyo. Klaviyo’s users generally make a vast commitment to SMS and Cody’s insights on how to best leverage SMS and avoid all the legal chaos surrounding their use Cody is absolutely brilliant–and candid– about how platform users should govern themselves. And you have to hear this to believe it!

Next the lovely and talented Corinna Cohen–Director of Advertising, Sales and Marketing at multinational mass media company Versant– will help break down the SMS rules in connection with consumer outreach! Versant–which owns USA Network, MS NOW (formerly MSNBC), CNBC, Golf Channel, E!, Syfy, and Oxygen, and related digital properties (such as GolfNow, Fandango Media, and Rotten Tomatoes)– is an absolute media juggernaut. Its use of SMS is critically important to operations domestically and Corinna has an incredibly interesting perch given her role helping technical outreach for the company.

Last, but never least, Rich Jablonski from a little company you may not have heard of– Assistant General Counsel for Progressive Insurance! Rich helps oversee all of Progressive’s corporate SMS outreach strategy and its broader telemarketing operations nationwide. Rich is the literal inhouse point person for anything related to regulations pertaining to Progressive’s massive direct-to-consumer efforts– and he has never been on stage before! So this is an incredibly RARE opportunity to hear from one of the most influential in-house attorneys in the nation!!!

So, there you go– an expert from a massive SMS platform, a mass media juggernaut, and one of the largest insurance companies on Earth all on one CRITICAL SMS panel. You will NEVER see a panel this good on SMS marketing again– no chance.

You’ll be seeing a lot more of this soon… 

It all takes place Wednesday May 6, 2026  at 9:45 am!!! You cannot miss this. If you’re into SMS messaging and are not attending Law Conference of Champions IV May 4-6, 2026 you are CRAZY.

Literally 8 tickets left as of this writing.

Who will get the last handful?

Love you all– chat soon!

 

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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