WAIT WHAT?: Contact Center Compliance and Pure Caller ID and Merge to Form SONERA– and This is Big News for the Industry

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Its not secret that Troutman Amin, LLP and Contact Center Compliance are close allies.

CCC commonly sponsors Troutman Amin, LLP events and was the premium sponsor of the Troutman Amin, LLP TCPA Annual Review two years in a row.

And Troutman Amin, LLP lawyers frequently speak at CCC’s great events across the nation.

Well now CCC– better known by many as DNC.com– is joining forces with Pure Caller ID to create something super cool called Sonera.

Apparently Sonera is going to help companies with deliverability challenges holistically. Per a press release out yesterday Sonera will provide: “list scrubbing and litigation protection, caller identity and reputation management, branded calling, and delivery intelligence under a single company covering the full life of an outbound communication.”

The release goes on to say:

Each month, Sonera screens an average of 1.8 billion phone numbers against federal, state, and litigation risk data and processes more than 200 million caller identity and delivery transactions. The combined company draws on more than 20 years of compliance operations serving enterprises across regulated and call-intensive industries, such as financial services, healthcare, and insurance.

The combination also positions Sonera for the industry’s next shift. The company holds a unique set of data assets, including real-time litigant intelligence, number reputation history, and reassigned-number data. Applying AI to that foundation will allow Sonera to offer pre-dial decision intelligence that determines the compliant, deliverable way to reach a customer before a call is placed, and agentic call governance designed to keep outbound calls compliant in real time, whether the caller is a human or an AI agent.

Full release here: https://finance.yahoo.com/technology/ai/articles/dnc-com-pure-callerid-join-130000326.html

And no, Sonera didn’t pay me to post this. I just think its pretty big news so figured I’d share with everyone and keep an eye on it.

In fact I invited CCC’s (now former) CEO Ron Allen to join Deserve to Win podcast’s 44th Episode today and he accepted. So we’ll have more insights to share with all of you shortly.

Very very interesting– and hopefully the new Sonera brand keeps customers as happy as CCC did. Don’t think I ever hard a negative thing about CCC from my clients– which made it very easy to lean in and partner with CCC on various projects. Let’s see if Sonera can delight folks to the same degree. I suspect they will.

Thanks folks. Chat soon.

 

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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