CIPA WEBINAR TODAY!: SB690 Passes Senate– CIPA Pen Register Cases Are Dead– But Here’s What Else You Need to Know Right Now!

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Huge news broke over the weekend in the CIPAWorld.

As Queenie discussed on Sunday the California legislature has passed a critical new law that reigns in (destroys) pen register CIPA cases related to website usage– even on a RETROACTIVE BASIS!

SENATE BILL 690 PASSES CALIFORNIA LEGISLATURE: SB 690 Heads to Governor’s Desk—Here’s What the Final Version Means for CIPA Litigation

This is huge as the pen register theory was a massively annoying (terrible) one leveraged by Vivek Shah and others to harass and extort small businesses across the nation.

This new law will put an end to these suits– but as Queenie explained it is far from the end of CIPA suits. Web session recording, AI training, and chatbot suits will become even more powerful now!

If you’re not yet following CIPAWorld.com– the sister site to TCPAWorld– you need to be.

But you also need to attend our FREE webinar/breakdown on SB690 that TODAY AUGUST 31, 2026 AT 3:30 PACIFIC!

The webinar will be available live on our YouTube channel (@DeserveToWin)!

https://www.youtube.com/@deservetowin/streams

Be there or be square!

And in the meantime be sure to check out our latest Deserve to Win podcast episodes also on the DeserveToWin YouTube!

Chat soon.

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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