(Full Ep.) Deserve to Win Podcast Ep. 50! w/ the INCREDIBLE Gayla Huber (Can She Save the World?)

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Well folks Deserve to Win 50 is here– and it is the biggest episode yet as you’d expect. We are joined by the one and only most incredible lady in the industry– Gayla Huber.

Gayla is the president and founding member of Integrishield and a R.E.A.C.H. executive board member– without her nothing would get accomplished!

And adding to her insane list of accomplishments she was just installed as an advisory board member with the CFPB!

Gayla has dedicated her professional life to protecting consumers and businesses alike from online fraud and misconduct and assuring bad actors have no place to hide.

Whether it is assuring your trademarks are respected world wide, cutting down on fraud, detecting false claims by content creators in your marketing channels or otherwise assuring those in your affiliate funnels are playing by the rules– Gayla and Integrishield can get it done. But her work with R.E.A.C.H. may be even more impressive.

The organization has thwarted billions of unwanted robocalls and its advocacy has driven critical change at the FCC–especially with its new rule on TCPA opt out/revocation which cited copiously to R.E.A.C.H. comments that Gayla helped spearhead.

She’s simply a delight to talk to and manages to remain humble and gracious and lovely through all of her success. Just an amazing lady and I know you will love this interview!~

But before we get there the team breaks down several critical developments:

1. Troutman Amin, LLP is the OFFICIAL law firm of the California Golden Bears and the football team defeated Syracuse this past week so you have to hear me brag a little;

2. A new MSJ ruling resulted in a Jornaya record NOT being admitted into evidence and this could be a major issue for folks in lead generation moving forward;

3. A lead buyer was denied a win when they could not provide a full copy of the call–including the transfer partner’s portion of the call;

4. A new case confirms you MUST train your vendors on your DNC policies if you want to be protected by the good faith defense;

5. TCPA class action filings were down MASSIVELY in July, 2026– we debate why that might be;

6. We discuss the AMAZING purchase of BLA by Sonera (these guys are taking over the world); and

7. We explain why you MUST register your own number on the DNC list to have a valid claim.

Just a stacked episode. My goodness. All of this and we bring back PJ– the Direct Marketing Wizard!!–to help ring in our 50th podcast episode!

Enjoy!

#law #learning #learn #free #fun #awesome #incredible #win #winning #marketing #advertising #deservetowin

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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