So just got done responding to a tediously inappropriate subpoena and nothing cheers me up after such an exercise more than dipping into the ail bag and sharing some fanmail.
Before I do, I wanted to remark on how odd it is to run an omnichannel branding machine like the Troutman Firm and TCPAWorld.com. Specifically what attracts eyeballs and what doesn’t.
For instance, I provide a perfect synopsis of the complex DNC rules regarding consent in under a minute and it takes weeks to get 80 views:
I post a video of me cutting a birthday cake and I get 1,700 views overnight:
Similarly on TCPAWorld, I always say that the longer a piece takes me to write the less people will read it. 🙂
And it is no surprise that TCPAWorld AFTERDARK articles–which are even less constrained by format restrictions than my general musings and often have little to do with the TCPA–are far better read than my normal TCPA articles.
I really have no idea why that is.
But I have also found that the BEST read articles are–bizarrely–the mail bag articles. My readers really like hearing what other readers have to say.
So, who am I to not give people what they want. Especially when I’ve received some REALLY REALLY REALLY meaningful stuff recently.
Stuff like this:
You have a great team, that is no surprise to you. And I deal with and have dealt with a number of Big Law firms over the years so my compliment comes with credibility…. [N]othing helps me more than your (and your team’s) spot-on and succinct analysis of the TCPA cases in near time if not real time!
All that said, you also have a quality that I have deep appreciation for because I too have it, and that quality is humility. I’m serious! I know you do your share of self-promotion…and you should and you have earned every bit of that right…but you give credit where it is due (even if plaintiffs counsel) and you go out of your way to promote others and make them successful, many of whom are women or people of color and all of whom work very hard on their own merits to demonstrate they deserve your comments. That helps us all. And for that, and many other reasons, you are The Czar!
That highlighted part really impacts me. As many of you know I really REALLY do try to promote diversity. I have done so at every firm I have been at. And I recently had the pleasure of watching three lady litigators I introduced to complex litigation and the TCPA at three different firms join forces and present together on an awesome panel. It just means the world to me to see that actual REAL LIFE impact and changes I am making out there. And I love it when other people recognize it too (although I do it for myself and because its the right thing to do and not for praise.) But praise is nice too!
Incidentally this is ONE MORE thing that separates Troutman Firm from #biglaw. Those guys are ALL ABOUT LIP SERVICE. All of them say they promote diversity. But they never quite seem to get it done do they? They always promote their initiatives and plans, but they never seem to talk about results do they? There aren’t any.
If they can’t deliver on that promise–how can you trust them to deliver on other promises? I tell you I’m going to do something. I get it done. Simple as that.
But here’s some more great mailbag stuff:
I read your post every day. As Assistant General Counsel for [company] it may seem odd to say but reading your Firm’s posts is something I look forward to each day… Whether it’s you, Sean, Brittany, or the occasional visit from Queenie (Puja)…it is always educational, scary, and with just the right dash of fun too! Real happy for you and the successful launch of your Troutman Firm. Thanks for all you do for this space … the posts with the in-depth analysis, the webcasts, everything!
Or how about the R.E.A.C.H. love:
Our team has been following closely the morass of state-level regulatory updates and the non-stop / highly-variable court decisions. We operate our contact center navigating near the lowest common regulatory denominator – trying to not drive much over 70mph in the 65mph zone. If you are looking for another participant for R.E.A.C.H., please let me know. Would love to find a way to contribute to this long-overdue effort.
Speaking with the lawyers to set up the trade organization Monday. So the REACH thing is real and moving. (Speaking of getting things done–I’ve pledged to stop a billion robocalls a month, and I’m going to do it.)
Also, tomorrow will do a piece promoting my multiple speaking panels at contact.io–super excited for that. And I have a few webinars coming up. (Did you know Gibbs is moving into doing lead gen content? That’s a big deal. Excited to help him launch!)