We know. The entire lead generation industry is currently on a wild emotional ride. The FCC’s latest NPRM aimed at closing the lead generation loophole has thrown the lead generation world into a disarray and folks keep asking when will R.E.A.C.H. be submitting its comment and providing its standards directly to the FCC. Amazing how many folks have REACHED out. Short answer, ASAP!
The comment deadline is 30 days after date of publication in the Federal Register. It has yet to be published in the Federal Register. Obviously we will be keeping a close eye on this.
“Protecting Consumers with Robotext Blocking – The Commission will consider a Report and Order which would require that providers block texts purporting to be from numbers on a reasonable Do-Not-Originate list; and make available a single point of contact for text message blocking complaints. The Commission will also consider a Further Notice of Proposed Rulemaking which would propose to require further blocking of illegal robotexts; expand Do- Not-Call protections to robotexts; and protect consumers from getting robotexts and robocalls from multiple, unexpected callers when they provide their consent on websites for comparison shopping. (CG Docket Nos. 21-402, 02-278)”
The meeting is set for Thursday March 16, 2023 at 10:30 a.m. ET and you can watch the FCC’s live meeting here.
Stopping robocalls has been one of Chairwoman Rosenworcel’s top priorities over the last few months and we expect the Commission will vote on this latest proposal at its next open meeting. The Troutman Firm will of course be tuning in and will keep you apprised of any major announcements.