Big news from R.E.A.C.H. today.

The industry-leading trade group just updated its incredibly robust standards to align with new FTC guidance and require usage of the reassigned numbers database. Here is the statement from the organization’s LinkedIn site:

Pleased to announce our board has UNANIMOUSLY approved modifications to the R.E.A.C.H. standards to align with guidance from the Federal Trade Commission and to require the use of the Reassigned Numbers Database.

Per these standards R.E.A.C.H. members agree not to use prerecorded marketing calls in connection with purchased third-party leads.

Additionally, all R.E.A.C.H. members will agree to use the RND in connection with calls to numbers 60 days or past the last good (or lead) date associated with a number.

These updates further higlight R.E.A.C.H. members’ commitment to be the industry’s best and most responsible actors.

R.E.A.C.H. is also pleased and honored to welcome Ringba CEO Adam Young to its board along with ActiveProspect exec Margaret Wise. These two make incredible valuable additions to our dedicated board. Welcome!

You can review the entire set of standards below.

This organization really is incredible. Very honored to be a part of it. Stopping unwanted calls while helping industry UNITE around a single set of really consumer-friendly standards. Fabulous to see.

Plus adding ActivePropsect and Ringba to the board– really big additions there. Very powerful. Tons of momentum here and I love to see it.

R.E.A.C.H. also welcomed Anna Gomez-the FCC’s new Commissioner–to her post yesterday and pledged positive relations in dealing with her office. Really great to see.

If you’re not following R.E.A.C.H. on Linkedin you REALLY should be. Add them right now!

There’s a real sense of hope and optimism that R.E.A.C.H. might really be able to help get the industry back on its feet and find some common ground with the regulators. Let’s find out!

Have a great weekend everyone!


1 Comment

  1. I would reconsider the blanket ban on sweepstakes/similar sites. It’s all presentation and transparency, there are lead gen sites that are worse than any sweeps site.

    Fluent is in compliance with the DOJ and FTCs recent settlement and still running hundreds of thousands of leads per day – there is absolutely valid consent there.

    I believe you may be misunderstanding that data is not being sold off just a simple site registration and/or checkbox – but express consent is collected in addition down funnel on the specific/optional campaign that the consumer is shown. It’s even more transparent than most lead gen sites not telling you your data is being sold 30 times and being passed to some spreadsheet slinger.

    I would encourage you to understand the space better – there are also good and bad players.

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