READ!: R.E.A.C.H. APPROVES NEW STANDARDS–INSTALLS TWO NEW BOARD MEMBERS–AS INDUSTRY MOVES TOWARD UNITY (AND COMPLIANCE!)

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Big news from R.E.A.C.H. today.

The industry-leading trade group just updated its incredibly robust standards to align with new FTC guidance and require usage of the reassigned numbers database. Here is the statement from the organization’s LinkedIn site:

Pleased to announce our board has UNANIMOUSLY approved modifications to the R.E.A.C.H. standards to align with guidance from the Federal Trade Commission and to require the use of the Reassigned Numbers Database.

Per these standards R.E.A.C.H. members agree not to use prerecorded marketing calls in connection with purchased third-party leads.

Additionally, all R.E.A.C.H. members will agree to use the RND in connection with calls to numbers 60 days or past the last good (or lead) date associated with a number.

These updates further higlight R.E.A.C.H. members’ commitment to be the industry’s best and most responsible actors.

R.E.A.C.H. is also pleased and honored to welcome Ringba CEO Adam Young to its board along with ActiveProspect exec Margaret Wise. These two make incredible valuable additions to our dedicated board. Welcome!

You can review the entire set of standards below.

This organization really is incredible. Very honored to be a part of it. Stopping unwanted calls while helping industry UNITE around a single set of really consumer-friendly standards. Fabulous to see.

Plus adding ActivePropsect and Ringba to the board– really big additions there. Very powerful. Tons of momentum here and I love to see it.

R.E.A.C.H. also welcomed Anna Gomez-the FCC’s new Commissioner–to her post yesterday and pledged positive relations in dealing with her office. Really great to see.

If you’re not following R.E.A.C.H. on Linkedin you REALLY should be. Add them right now!

There’s a real sense of hope and optimism that R.E.A.C.H. might really be able to help get the industry back on its feet and find some common ground with the regulators. Let’s find out!

Have a great weekend everyone!

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Published by Eric J. Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

1 Comment

  1. I would reconsider the blanket ban on sweepstakes/similar sites. It’s all presentation and transparency, there are lead gen sites that are worse than any sweeps site.

    Fluent is in compliance with the DOJ and FTCs recent settlement and still running hundreds of thousands of leads per day – there is absolutely valid consent there.

    I believe you may be misunderstanding that data is not being sold off just a simple site registration and/or checkbox – but express consent is collected in addition down funnel on the specific/optional campaign that the consumer is shown. It’s even more transparent than most lead gen sites not telling you your data is being sold 30 times and being passed to some spreadsheet slinger.

    I would encourage you to understand the space better – there are also good and bad players.

    Reply

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