Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) really is an amazing organization.
This incredible group of dozens of the most compliance-minded companies in the marketing world has come together to assure private industry is doing everything it can to stop unwanted telemarketing and robocalls.
It has set the HIGHEST STANDARDS in the industry–preventing calls absent clear and transparent disclosures to consumers, the use of the reassigned numbers database and fraud detection to prevent false consents. Amazing stuff.
But even more amazing is R.E.A.C.H.’s commitment to keeping small businesses that rely on leads in business.
Those following TCPAWorld.com know that R.E.A.C.H. has already met Commissioner Starks and Carr’s offices as well as the FCC’s Consumer and Governmental Affairs Bureau in recent weeks.
The reason? The FCC is being asked–RIGHT NOW–to shut down the availability of leads in this nation by holding consent for TCPA purposes cannot be transferred. That means data leads and warm transfers might become a thing of the past! And even worse– the FCC might declare that such leads were ALWAYS illegal! So any call YOU made in reliance on a purchase lead–or to transfer a call to a brand–might become actionable, even if the consumer gave consent!
Well in the last week R.E.A.C.H. has also connected with the offices of Commissioners Gomez (she’s new!) and Simington in a bid to drive home a critical message–America’s small businesses RELY on leads.
It may seems like other trade organizations have gone completely silent here–WHERE IS EVERYONE ELSE???–but R.E.A.C.H. keeps pushing because this is absolutely essential. As I told the FCC recently–the lead generation industry is a SUPEROWER of the American economy:
The Czar Addresses the FTC. For more BRAVE content follow our INCREDIBLE YouTube Channel!
In our latest meetings we continued to push for needed regulation–CLEAR STANDARDS–for the industry while also urging the Commission to keep the lights on in the industry and to reject the NCLC’s efforts to impose TRILLIONS in springing TCPA liability with a retroactive ruling on the transferability (is that a word?) of consent.
HUGE STAKES here.
We’ll keep everyone posted.
If you’re interested in reading our ex parte submissions following our latest meetings check them out:
Link for Simington: REACH.ExParteComment.10312023.pdf (fcc.gov)
Link for Gomez: REACH.ExParteComment.11022023.pdf (fcc.gov)
Last, I will soon be circulating information about advertising opportunities in the next edition of Deserve to Win magazine and the 2024 Troutman Amin, LLP TCPA Annual Review, presented by [Your Name Here?]. Let me know if you’re interested in advertising information so you can hitch your wagon to the POWERFUL Troutman Amin, LLP brand–like so many smart companies have already done.