THE COST OF BAD LEADS: CallCore Media, Inc. to Pay $2MM to Settle TCPA Class Based on Leads Generated by PHBC Marketing

2 Comments

Multi-million dollar settlements are nothing new in TCPAWorld. Indeed they seem to happen every day.

The latest big dollar TCPA settlement involves CallCore Media, Inc. They just agreed to pay two million bucks for allegedly illegal calls.

The class definition is:

TCPA Class: The persons to whom calls were placed by or on behalf of CallCore, whose information was obtained from PHBC and the calls were transferred to CallCore. 

Notice, CallCore didn’t even make the calls it is having to pay for!

So CallCore bought leads from PHBC and not it needs to settle for $2MM–talk about a high CPA.

There are about 67,000 people in the class meaning that the settlement was just below $30.00 per class member–a bit high, unless there were no consent records. In which case this is about right.

Plaintiff’s counsel–havent looked it up but I’ll bet it was the Wolf–will receive over $650k here. Class members that make claims will probably get about $150.00.

So it goes.

To make sure you are fully informed about TCPA developments and avoid terrible lead suppliers that lead to settlements like these–be sure to join R.E.A.C.H.

R.E.A.C.H. is an organization of GOOD lead buyers and suppliers who are committed to he highest standards to assure NO FRAUD in the ecosystem and that consumers ARE NOT PESTERED WITH UNWANTED CALLS. Its lead gen the way it should be.

Chat soon.

Discover more from TCPAWorld

Subscribe to get the latest posts sent to your email.

Categories:

Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

2 Comments

  1. Hey, Czar, why don’t you post the names (and logos) of the R.E.A.C.H. members so that we all can see and know who the good guys in the white hats are in the lead gen industry.

    Reply

  2. Actually phbc is just a lead broker… call core media was buying and dialing on his leads for years. They switched to a broker model never told their clients they were moving offshore instead of their on-shore Daytona Beach Center. Just ask digital media Solutions 🙂

    Reply

Leave a Reply