MASSIVE CHANGES AFOOT: R.E.A.C.H. Standard V.2.0. to BAN Highest Bidder Rankings/Sales and That’s Not All…

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Everybody knows about the big loss by QuoteWizard last week. The “old lead gen” industry is dead as a doornail.

The future is the vibrant R.E.A.C.H. community–setting standards and working with the regulators to assure a holistic environment where calls are connected (and answered.)

So massive R.E.A.C.H. board and member meeting last Friday.

Already floated that AI standards are being set–including potential DISCLOURE REQUIREMENTS on both outbound and INBOUND AI communication platforms.

Absolutely massive decision to be made there and as I state in this video, as the president of the organization I will support whatever the tech committee recommends on that piece:

Big videos dropping daily on the Troutman Amin, LLP YouTube channel…

But there’s an even bigger change coming.

R.E.A.C.H. Standards V.2.0. are set to upend the lead generation industry by BANNING the use of highest bidder auctions to determine whose name a consumer sees on a form (or the order in which those forms are presented) unless the consumer is clearly told the result is “sponsored” or “promoted”. Here’s a clip breaking this down:

Big videos dropping daily on the Troutman Amin, LLP YouTube channel…

Final standards will be out September 6, 2024.

AI standards will be out within 45 days as well.

If you want to have a hand in crafting the future its not too late to join the movement. Otherwise you’ll just be stuck on the sidelines.

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Published by Eric "Czar" Troutman

The Czar of TCPAWorld Eric Troutman is one of the country’s prominent class action defense lawyers and is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 70 national TCPA class actions and has litigated nearly a thousand individual TCPA cases in his role as national strategic litigation counsel for major banks and finance companies. He also helps industry participants build TCPA-compliant processes, policies, and systems. Eric has built a national litigation practice based upon deep experience, rigorous analysis and extraordinary responsiveness. Eric and his team feel equally at home litigating multibillion dollar telecommunications class actions in federal court as they do developing and executing national litigation strategies for institutions facing an onslaught of individual TCPA matters. They thrive in each of these roles – delivering consistently excellent results – while never losing sight of the client experience. While many firms now tout TCPA expertise, Eric has been there from the beginning. He built one of the country’s first TCPA-only defense teams and began serving as national TCPA counsel for his clients nearly a decade ago. This perspective allows him to swiftly develop the right litigation strategies for dealing with recurring problems, without wasting time on tactics that are bound to fail. Eric’s rich historical perspective and encyclopedic knowledge of the TCPA landscape also make him an invaluable resource to institutional compliance teams struggling to comply with the shifting regulatory landscape. No task is too small – or too big. Indeed, Eric and his team have helped build TCPA-compliant systems and processes for some of the largest and most complex corporate entities in the country. He commonly works with in-house compliance counsel to build and implement enterprise and business-line specific TCPA solutions, performs TCPA audits and drafts and reviews proposed TCPA policies and procedures. He and his team also have the technical expertise necessary to assist call centers seeking to develop TCPA-resistant call path architecture or to modify existing telephony and software integration to better insulate from potential TCPA exposure. Eric has built a reputation for thought leadership. An avid blogger and speaker, he has been at the forefront of the industry’s effort to push for clarity and a return to sanity for the TCPA for years. He was selected to advocate for the financial services industry on important TCPA issues before the Federal Communications Commission and co-authored the nation’s only comprehensive practice guide on TCPA defense. In his spare time, Eric leads defense teams representing banks and other financial services companies in consumer finance litigation matters. He has experience representing clients in UCC, TILA, RESPA FCRA, CCRA, CLRA, FDCPA, RFDCPA and FCCPA claims, as well as in fraud and bank operations issues.

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  1. Speaking of massive changes, has R.E.A.C.H enlisted any (of the promised at inception) plaintiffs attorneys, consumer advocates, or actual consumers (plaintiffs?) for the truly well rounded perspective needed yet?

    Did I miss the announcement(s)?

    Just to get the ball rollin’ some potentials could be any of the TCPA World Top 10 Power Ranked attorneys; consumer advocate Doc Compton; and maybe Mark Dobronski and/or Diana Mey…

    Reply

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